Affluent Indian automobile buyers may get another brand to choose from Japan’s Nissan third largest car maker is looking at the possibility of launching Infiniti a luxury brand owned by it in India.
Known for its luxurious features and power packed driving characteristics, Infiniti is a premium brand which competes with benchmark ones globally such as Mercedes, BMW, Porsche, Audi and Accura.
Mr Kiminobu Tokuyama MD and CEO of Nissan Motor India told Business Standard that “We have got a global Infiniti business unit which is a separate unit from Nissan Motor Company. They have been studying all the opportunities and I am sure they will start studying the Indian market, as it is the best potential market in the world.”
Nissan has been pushing for expansion of the Infiniti brand into newer markets across the globe Taiwan, South Korea, Russia, Ukraine, China and Western Europe over the years. The brand is popular in the very developed automotive markets of the US and Canada.
However, if launched in India, all Infiniti models would carry a hefty price tag, as they would not be locally made and will have to pay 100 per cent duty.
Infiniti’s line up includes sedans, coupes, convertibles, sports utility vehicles and SUV coupes, falling in the range of USD 33,250 (INR 1.6 million) to USD 56,050 (INR 2.7 million) in the US market. These vehicles are propelled by engines of capacities ranging from 3.6 liter V6, 328 BHP to 5.6 liter, V8, 320-bhp.
(Sourced from Business Standards)
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